Prudential Real Estate Ranked No. 1 from J.D. Power & Associates

Posted on August 13th, 2010 in Real Estate News Bookmark and Share

Prudential Real Estate and Prudential Steamboat Realty announce that Prudential Real Estate ranks "Highest Overall Satisfaction for Home Sellers Among National Full Service Real Estate Firms" in J.D. Power and Associates' 2010 Home Buyer/Seller StudySM.

The study measures customer satisfaction of home sellers and buyers with major national real estate companies. Overall satisfaction is determined by examining four factors for the home-selling experience: agent (44%); marketing (30%); office (15%); and services (11%).

This is the second time in three years the Prudential Real Estate Network ranked highest in seller satisfaction. The Network also ranked highest in 2008.

"The team at Prudential Steamboat Realty works hard to exceed the expectations of its clients - sellers and buyers alike," explained Cam Boyd, broker/co-owner of Prudential Steamboat Realty. "In today's market, our clients require all the expertise and service we can offer - and by leveraging Prudential's brand strength, its broad product and service offerings and its effective Internet marketing programs, we provide sellers with the exposure they need for their homes."

The study finds that despite the popularity of home selling and buying resources on the Internet, the real estate sales professional remains key to customer satisfaction with real estate companies. A large proportion of both home sellers and buyers rely on the Internet to facilitate the buying or selling process, with 79 percent of buyers saying that they used Internet tools to help them in the purchase process, and 82 percent of sellers reporting that they used a website listing to market their home. In addition, among home sellers, online methods are the most important aspect of marketing.

However, the sales professional carries the greatest importance among the factors that comprise overall satisfaction among both home sellers and buyers. According to J.D. Power and Associates, the knowledge and expertise provided by experienced sales professionals are important benefits of using a full-service real estate company.

The 2010 Home Buyer/Seller Study includes 3,096 evaluations from 2,817 respondents who bought or sold a home between March 2009 and April 2010.

Prudential Real Estate and Relocation Services, a Prudential Financial, Inc. [NYSE: PRU] company, and Prudential Steamboat Realty announced that Prudential Real Estate ranks “Highest Overall Satisfaction for Home Sellers Among National Full Service Real Estate Firms” in J.D. Power and Associates’ 2010 Home Buyer/Seller StudySM.

The study measures customer satisfaction of home sellers and buyers with major national real estate companies. Overall satisfaction is determined by examining four factors for the home-selling experience: agent (44%); marketing (30%); office (15%); and services (11%).

This is the second time in three years the Prudential Real Estate Network ranked highest in seller satisfaction. The Network also ranked highest in 2008.

“The team at Prudential Steamboat Realty works hard to exceed the expectations of its clients – sellers and buyers alike,” explained Cam Boyd, broker/co-owner of Prudential Steamboat Realty. “In today’s market, our clients require all the expertise and service we can offer – and by leveraging Prudential’s brand strength, its broad product and service offerings and its effective Internet marketing programs, we provide sellers with the exposure they need for their homes.”

The study finds that despite the popularity of home selling and buying resources on the Internet, the real estate sales professional remains key to customer satisfaction with real estate companies. A large proportion of both home sellers and buyers rely on the Internet to facilitate the buying or selling process, with 79 percent of buyers saying that they used Internet tools to help them in the purchase process, and 82 percent of sellers reporting that they used a website listing to market their home. In addition, among home sellers, online methods are the most important aspect of marketing.

However, the sales professional carries the greatest importance among the factors that comprise overall satisfaction among both home sellers and buyers. According to J.D. Power and Associates, the knowledge and expertise provided by experienced sales professionals are important benefits of using a full-service real estate company.

Contact an agent at Prudential Steamboat Realty today to get advise on selling your Yampa Valley property, 970.879.8100 or contact@prusteamboat.com